Built by Electricians, for Electricians
Smarter Installers is a true co-operative — owned and run by the electricians in it. We exist to put independent tradespeople on equal footing with the corporate giants.
How We Started
The way consumers spend money has radically changed. First digital, now the AI age — they want to order 24/7, 365 days a year. For a tradesperson with a tool in their hand, that's simply not possible alone.
We built Smarter Installers to solve that. Our online consumer store sits alongside your own business and complements it — giving independent electricians the tools and technology used by multinational companies, completely hassle free, backed by a team of humans supported by AI agents dedicated to each region.
Every penny spent by the consumer supports the local area. A true co-operative, ran by you, owned by you. We're launching in 2027 with over 450 partners covering England and Wales.
Our Mission
“To put independent electricians in a position to match — or sometimes even beat — the large corporate giants. Every penny spent by the consumer supports the local area.”
You Keep What You Earn
We truly believe taking any of the money you make from your hard work is wrong. 100% of the install charge is kept by you, always.
Exclusive Regional Ownership
Each partner becomes the exclusive agent for a defined region and owns the relationship with the end customer in their approved area.
We Handle the Hard Bits
Payment processing, next-day shipping via DPD, customer services, technical support, and faulty goods returns — all handled by us for online orders.
Stronger Together
Electricians Unite — together we are stronger. A co-operative model means the network's success is every partner's success.
The People Behind the Network
Our team brings together decades of experience in electrical contracting, smart home technology, and business development — all dedicated to making our partners succeed.
Adam Brind
Co-Founder & CEO
Having spent his career in Electrical Wholesale - launching the Pro Channel.
Sarah Okafor
Co-Founder & COO
Operations specialist who designed the co-operative model and regional partner structure from the ground up.
Marcus Webb
Head of Supply & Training
Manages relationships with 100+ supply partners and oversees all manufacturer training programmes for the network.
Ready to Own Your Region?
Spaces are limited — one exclusive partner per region. Register your interest now before we launch in 2027.